Monday, September 10, 2012

Earn Your Creative License And You Too Can Redefine The Canons of Rhetoric…

Earn Your Creative License And You Too Can Redefine The Canons of Rhetoric…

It’s not what you say, but how you say it.  In a response to one of my classmates regarding the value and relevance of blogging in academia I suggested that it is up to socially conscious individuals to transform society’s perceptions of the blog into a more academic and professional medium of expression because technology is becoming more linked to our (functional) literacy/literacy skills.  As I completed my reading for this week’s class discussion I began to realize that this is not a fairly new task for authors, academics, and the like; but that throughout history those that we perceive as “great thinkers” today worked in some way to change the way their respective societies approached and received their emergent ideas and theories.  Moreover, this week’s authors suggested that as society changes the canons on which authors place emphasis also change.  My recent use of the blog as a medium of expression makes me appreciate the subtle queues that occur for the reader as he negotiates the canons of rhetoric (invention, arrangement, style, memory, and delivery) employed by an author in any kind text.  In his discussion of Hypertext Bolter (1993) demonstrated how each reader’s individual relationship with the text (and society) facilitates his/her understanding of the information being presented.  His example of Landow’s Dickens Web exhibited how the author’s choices regarding the standard canons of rhetoric can engage readers and provide an interactive (learning) experience for them. 

You must be thinking that there is no way an interactive site such as Dickens Web is in any way comparable to say Aristotle’s Art of Rhetoric.  How can a website most likely used as a supplemental teaching resource measure up to Aristotle’s foundational and historical text?  I think the comparison comes not in the information being presented but the manner in which each text facilitates critical thinking among readers.  If we can examine the historical development of rhetoric and writing we see that writing was met with adversity when introduced to a world in which oration was the primary method of presenting information, and today the advent use of technology as a medium of expression is met with the same caution.  These changes are demonstrative of the changes that occur in society’s systems of (academic) power and the ease with which these systems are established and accepted.  In her discussion of secondary orality Welch (1995) cited Ong who contended that developments in media require a restructuring of “the human psyche and civilization itself”.  I took this to mean that changes in writing and rhetoric also inspire changes in the system which governs what is deemed reputable work by society as well as our respective academic and professional communities.  Welch goes on to say that “concepts of critical writing and critical thinking appear to be related to the concept of active, new encoding on the part of the decoder.  When students are made aware of varying constraints imposed by each symbol system (for example, the grammar of film as opposed to the grammar of dominant-culture written English), they are able to engage the symbol system in active ways.” (p. 769).  As she continued her piece Welch suggested that this type of knowledge and awareness empowers students to change the conventions of the systems of media and writing of which they are apart.  In terms of the big picture, our example of Art of Rhetoric represents the original system of academic power in writing and Dickens Web represents changes in writing and rhetoric that disrupt the maintenance of that power.  Analyzing these types of developments in our respective fields is a reflection on society and the manner in which it has been academically and socially conditioned.  We see how easily and readily society subscribes to systems of power already in place.  The importance placed on perceived traditional methods of expression suggests permanence in the rules of the academic game designated by historical and foundational texts whether it is Art of Rhetoric or Experience and Education (Dewey, 1938).         

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