My Size Barbie was
a doll crafted in 1992. It was a little
over 3 feet tall and fashioned so that little girls could in effect become their
Barbie dolls. The original doll
according to some sites included two outfits that could be worn by Barbie and
the little girls who wished to emulate her.
This doll took Barbie another level.
It transformed the product and provided new ways in which the Barbie
doll, its image and concept could be manipulated by consumers and
manufacturers. Since its advent Barbie has
been everything to all people. Once a “fashion
doll for adults” (Toffoletti 57) Barbie has since been a doctor, a teacher, a princess, even an angel, etc., suggesting to consumers that the idea of Barbie has always
been malleable, one that can change (and has changed) with time. While the Barbie doll is often given a bum rap,
one which criticizes Barbie for giving little girls warped ideals and expectations
of femininity, female identity and beauty, Kim Toffoletti described it as “a type of
plastic transformer who embodies the potential for identity to be mutable and
unfixed.” (59). She suggested that Barbie is merely a simulation of the female
image she was designed to represent thereby providing “alternative
understandings of the body and self as transformative, rather than bound to an
established system of meaning.” (59).
As a child of the late 80s and 90s I am no stranger to the
Barbie doll; however, considering the work of authors like Toffoletti and
DuCille (to whom Toffoletti alludes with regard to the development of
multicultural Barbie dolls) I am becoming more aware of how the popular culture
references characteristic of my childhood are actually representative of my
struggle as a young immigrant girl growing up in the United States attempting
to situate herself in mainstream society.
Although I did not realize it at the time, the preferences and the
choices I made as a child were indicative of the development of my own double
consciousness. Moreover, they were suggestive
of my perceptions of myself in relation to the world around me. When we look at the Barbie doll and all that
it has come to represent, as well as consider the meaning of sociological endeavors
such as the toy doll experiment of Kenneth and Mamie Clark in the 1940s, it
begins to resonate that the toys, music, clothing, and things we believe are
fixed in meaning or symbolism, trapped in a particular time period, actually
transform individuals and transcend boundaries based on the experiences
associated with them. All that we know
is waiting to be “taken and used in another context.” (57). Halberstam &
Livingston stated that “Culture processes and appropriates a subculture only as
quickly as the subculture becomes visible as culture: the Imaginary of dominant culture is always
only a culmination of appropriated forms and plagiarized lyrics” (4). I understand this to mean that nothing is
authentic or real (Baudriallard).
Instead all that we know, the information that we process, is an
interpretation of something that came before it – a sort of hand me down
knowledge that undergoes a metamorphosis based on the next person to inherit it.
Side Note: On my travels along the information superhighway I discovered Grace Porras' (2012) -- Multicultural Barbie is Uni-Dimensional -- in which she described the different ways the Barbie doll represents a commodification and exploitation of race/ethnicity and female identity.
Have you ever heard of American Girl? The original idea behind the company was that it would teach young girls about the lifestyles of other young girls in previous historical periods. The main tools were books, dolls, and (if you could afford it) matching historical outfits. The company was sold to Mattel a while back and so one can still do this, but not to the extent with the historical characters as before the buyout.
ReplyDeleteI have heard about American Girl...it's interesting to me how we try to help people relate to one another and still end up reducing knowledge/information or identity into particular aspects...and what gets me more is how our relationships to this information is always shaped by someone else's perspective...it's like a version of the green cycle you know...information has been REDUCED to a particular set of concepts, ultimately REUSED since knowledge or what we have come to consider knowledge is a simulation of some other set of ideas, thereby RECYCLED.
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